They took a pizza our hearts.
Pizza Hut’s beloved pro-reading program, Book It! turns 40 this month — with over 70 million kids eagerly participating since 1984, the New York Times reported.
Well-known to Gen Xers and older Millennials — basically, anybody old enough to remember when books didn’t have to compete with social media — Book It! was founded by Arthur Gunther, then president of the chain, after the White House asked the business community to “get involved in education,” the outlet explained.
The premise was and remains pretty simple — read enough books to get a certificate from your teacher, then take the certificate to your nearest ‘Hut and exchange it for a free personal pie.
And between pizza parties, you had the program’s legendary…
