A teacher’s aide sits with a kindergartner on the first day of school at George Washington Elementary School in Lodi Unified.
Diana Lambert
In today’s world, families have numerous school choices for their children and often rely on the experiences of neighbors, family and friends for advice. Families’ perceptions of the school — how they feel when they walk into the front office, their ability to provide feedback and feel heard and valued, and their access to school staff — are all crucial to improving student attendance, engagement and performance.
This might sound a lot like customer service, and that’s precisely what it is.
Just as in the business world, positive interactions between schools and their families directly influence satisfaction, loyalty and trust. According to the K12 Insight report on customer service in schools, these interactions can enhance student outcomes, enrollment, attendance…
